How to Use Crowd Funding Sites in an Effective Way to Raise Capital
This subject is very close to my heart since many non-profit organizations are using this platform in order to raise capital-Unfortunately most of them fail to raise money because lack of knowledge about the tough world of crowd funding.
This is a guideline of helpful tips you should always use when raising capital on one of the many crowd funding sites out there:
- Be clear and simple- always expose your agenda and be very clear about it, people do not like to give away their money to unknown sources. You should keep in mind that some of the crowd will not like your agenda – that’s OK, you only need a specific part of the market even if you are dealing with big amounts of money – you want the people that really care about your project to give you their money – as these people who will eventually bring their friends and relatives to your website/page. Explain exactly how the money is going to be used by your team and what you are going to do after the project is finished – people always want to be a part of something big – so make sure your project is going to give significant value for your fans.
- Be unique- as competition increases the chances of your team to get contributors decreases – so make sure your pitch will stand high above the rest. Use catchy slogans, vivid colors, special presentation formats, images, videos, models, and celebrities – anything that will catch the eye of the average user and will increase the traffic to your page. Use new presentation software instead of the old and faithful PowerPoint – there are many good products out there such as: Prezi, SlideRocket and SlideShare.
- Be Professional-don’t use your smart phone to record the video, this kind of amateur attitude will get you nowhere – you should keep in mind that you would have to invest in good recording equipment in order to get the proper video.A professional video will send the right message to the crowd – the feeling of an experienced team – and will get more hits.Don’t forget to use the proper lighting and makeup for your presenters-to complete the professional look.
- Be concise- remember that you are not the only one out there – there are many talented teams in these sites. Make a 3-5 minutes video that will explain your idea in a concise way – crowd funding sites are full of brilliant ideas and people usually browse around quite a bit- no one will listen to a 20 minutes video when there are short videos just as good. Use the proper editing software to shorten your footage in a professional way and create an intensive pitch for your audience- remember – every second counts!
- Be yourself- This sounds corny – but it’s true. Your audience will notice if you are trying to act as someone you are not (unless you are a really good actor) – speak casually and use your friends to get comfortable. If you are extremely shy in front of the camera – just ask someone else on your team to pitch or hire a professional presenter – this is not the time to look scared and nervous. Do as many takes as you can to prefect your pitch – practice makes perfect!
- Use successful stories from your past- people will get the feeling you are likely to achieve it once again – when you are pitching a project after you have introduced your personal success history to the audience -they will listen closely to your future plans. This is not the time to be modest – explain what difficulties have you faced and how did you handled them. The audience should remember you as the hero of the day.
- Use the best crowd funding web sites – here is a list:
Good luck!
Source by Yulian Amstislavski
The post How to Use Crowd Funding Sites in an Effective Way to Raise Capital appeared first on Igot Apps.
source https://igotapps.com/fast-app-development/how-to-use-crowd-funding-sites-in-an-effective-way-to-raise-capital/
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